Yuan joined Anpario in 2009 following an MBA project he undertook for the company whilst studying for an MBA at Warwick University, UK. Yuan has over ten year’s sales management experience. His previous role was in the media industry as a Country Sales & Distribution manager (China) for Bertelsmann Asia Publishing, a division of Bertelsmann AG German.
Yuan set up Anpario’s wholly-owned China subsidiary in Shanghai in 2009. He has since built a strong team of technical managers and distributors, successfully introducing key Anpario products across several key feed producing provinces.